Summary Line – Edifice Group, a leader in digital direct marketing, announced today the launch of their new Malawk email database, available immediately to companies across the United States to maximize targeted outreach and communications with consumers across a variety of markets.

Atlanta, GA – Edifice Group, a leader in digital direct marketing and data communications, announced today the launch of their new Malawk email database available immediately to the public. Designed to enhance business communications between companies and consumers, Malawk is a comprehensive real-time aggregator of email, demographic, behavior and activity data with over 300 million records. “Malawk contains compliant data on over 100 million email addresses and their owners,” said Todd Heflin, President and Chief Operating Officer of Edifice Group, Inc. “This data provides valuable intelligence for Edifice Marketing Solutions.”

According to a 2012 survey report by Exact Target (2012 Channel Preference Survey, 2012), a cloud marketing company, email marketing remains the most effective direct marketing channel for companies:

  • 77% of consumers preferred email for permission-based promotional messages;
  • 91% of consumers reported using email at least once a day;
  • 66% of consumers have purchased a product or service through email.

As a Microsoft™ partner, Edifice’s comprehensive new Malawk email database builds on the company’s existing email delivery platform, providing businesses the ability to maximize targeted consumer outreach up to 50% of households in a wide variety of markets across the United States. According to the report, 68% of consumers are now checking their email on their mobile devices. This gives businesses the opportunity to increase ROI up to 40 times greater per consumer when compared to other marketing channels, such as Internet advertising or social media, reported the Direct Marketing Association (Email still whips social media as marketing tool, The Columbus Dispatch, 12/24/12). “We are extremely excited to share this news with the business community,” said Skip Soucie, Chief Executive Officer at Edifice Group, Inc. “Email remains a cost-effective and profitable channel for all companies to use to influence and build valuable relationships with consumers. Through our new Malawk email database, we can continue to provide the necessary data to make these types of business communications possible.”